Customer Research & journey maps

We worked with a regional pet ecommerce service to define and create four unique customer journeys for their core business to increase engagement, satisfaction, and conversion.

MY ROLE: Designer and Strategist

This was an 8 week engagement which involved:

• Review of existing customer research

• Research planning and recruiting

• Interviews with 6-8 pet owners to validate research and gain deeper insights

• An insight report as an outcome of user interviews

• Refinement of customer personas

• Synthesis and development of customer journeys

• Workshop to define opportunities for the core business based on customer journeys

Customer Insights

Please contact me to see our insights report that we presented out to the client.