improved onboarding flow

I was tasked with redesigning the registration and onboarding flow on an online marketplace for residential solar PVC panels. The experience on the existing platform was cluttered, visually overwhelming, and confusing for most users. We had data that showed only 18% of visitors actually completed the flow, and we had an hypothesis that splitting up a long form into simple, separate steps would improve conversion. The team launched this as an A/B test in fall 2022 and saw a 25% lift in the test group by spring 2023.

MY ROLE:  Design lead. I coached a junior designer on this initiative, and we worked with a product owner and a team of engineers.

This work occurred over a 2 month effort and included:

• Creating a journey map to identify areas of improvement and scope of work .

• Wireframing and user testing the new onboarding flow, 

• Visual design and creating patterns to incorporate into our design system. 

• Coordination and hand off to the engineering team. 

Existing Onboarding Flow

New Onboarding Flow

Journey Map

We created a journey map to identify areas of opportunity and impact of a new onboarding flow on the entire customer experience.

Additional work samples

Please reach out to me with any additional work samples on this project.