SOLAR shopper research & strategy

When I joined this company June 2022, there were no research or strategic artifacts related to the customer experience. Yet we had significant goals to hit, like an entire product redesign for H1 2023. I spent a month that fall leading and conducting customer interviews and launching surveys and created customer archetypes and journey maps for our teams to use. Through workshops and discussions, we’ve now used these artifacts to strengthen a shared understanding and vocabulary around our customer needs and goals. 

MY ROLE:  Sole research lead and designer of archetypes and journey maps.

This work occurred over a 2 month effort and included:

• Creating research plans and interview scripts

• Creating tests and surveys to launch in UserTesting.com 

• Recruited and interviewed past company customers

• Facilitating all interviews and coaching junior designers to support as note takers

• Synthesizing research and creating research read outs for external teams

• Facilitating workshops on journey mapping and archetypes to educate and get alignment on this work cross functionally to product and marketing teams 

Shopper Personas

Journey Maps

Other Work Samples

I also created and launched a preference test of the existing product against competitors. Paired with interview insights and personas, this read out was a key deliverable in gaining traction and alignment across the broader product and engineering organization towards the importance of investing in good ux and design practices on the site. Please reach out to me for this work sample.